Ben Huang — Founder, ANBS Lab
Applied Neuro-Behavioral Science is not a philosophy. It is a precision system — developed over years of research, failure, and rebuilding.
The framework did not begin in a lab. It began with a problem that conventional approaches could not solve — and a refusal to accept that the problem was unsolvable.
Ben Huang is the author of three books applying neuro-behavioral science to real-world habit change. His work sits at the intersection of neuroscience, behavioral economics, and applied psychology.
More will be shared in time. Start with the books.
ANBS Lab 